The Process of 3D Animation

Many people are confused when they see the word ‘3D’ tagged on in front of the words ‘Animation Studio’. Although animation has been with us for as long as a few decades now, the concept of animation still seem pretty much magical to the layman. ‘How do you make drawings come alive on screen?’ is what they usually ask. With the invention of 3D animation technology, the concept of animation becomes even more hazy...

8 Reasons Why You Should Use an Animated TV Commercial

There is an increasing trend for businesses to gravitate towards using animation for their commercials, and for good reason too. This article discusses some of the more popular reasons why business marketers are doing that. If you aren’t one of these savvy folks, hopefully after reading this article you will be one of them. 1. ‘Live’ adverts require actors and models, and they can be hard to schedule if they are popular. This can...

Products and Services that can Benefit through Cartoon Character Licensing

Many businesses are unaware of the benefits that a good character licensing partnership can bring to their businesses. They are always more concerned about the upfront licensing fees they have to pay, but many fail to recognize the profits and brand longevity a good licensing deal can bring to them. This is why some businesses have been doing licensing deals consistently year after year. The attractiveness of cartoon characters cannot be doubted. There are...

Character Licensing for Your Product? Forget Mickey and Bob!

If you manufacture toys and apparels for kids and young adults, then you may have at some point in time thought of licensing a cartoon character to use on your products. Such a licensing deal involves you licensing the rights from the owner of the cartoon character to place images of the character on your products. In return, the licensor (character owner) receives a royalty off every product you sell. Obviously, your products will...

How Animation Can Help Sell Products and Services

In my work I have many clients ask me what 3D animation can do for them. I always tell them – loads. 3D animation is really one of the most versatile sales presentation medium available to a business and if harnessed well, can mean an increase in sales for any product and business. Many marketing managers did not learn the power of using new media in school. The Shade is. How way drugs similar...